It makes sense that the more you publish, the higher the probability that a post will go viral.

If you have more posts in the mix, there is a higher probability that the algorithm will ‘randomly’ select one and propel it into the stratosphere.

But time is a scarce thing.

It doesn’t come easy and there are so many things that it could be spent on.

Publishing more makes sense, but not everyone wants to be typing away on this blank canvas for hours every day.

After all, like me, I’m sure a lot of people publishing content started doing so because they wanted to ESCAPE that kind of lifestyle.

You know the one I mean. 9–5, sat in one place for the whole day, eyes transfixed onto a screen…

But it doesn’t have to be like that.

See, when I started publishing, I spent many hours on each post.

The title had to be perfect.

The text had to be perfect. Not too complicated. Concise and value-packed, but interesting enough to keep people around for at least 30 seconds.

The pictures also had to be perfectly spaced to not clutter the page, but still provide enough sensory stimulation to be interesting.

I did all this because I thought that, the more time I spent on an article, and therefore the higher quality it was, the more the algorithm would promote it.

But that’s just not the way it works.

And then when the post inevitably flopped, it felt that much worse since I had spent so long meticulously crafting it.

But what I realized is that people don’t really care about the most perfectly crafted text in the world.

They just want valuable information, and most of all they want to hear it from a human.

When I would spend hours on each article removing all the imperfections from it, I took away its human aspect.

I might as well have gotten AI to write it — and AI still probably would have done it better.

Now, I take a completely different approach when it comes to writing these articles.

I realized that the words that appeared on the page when I just typed, were far more humane, relatable, and, ironically, more entertaining. And when I say ‘typed’, I really mean non-stop typing.

I don’t even stop to check that grammar is correct, because otherwise, I could lose my train of thought. And that train of thought is so valuable

Sure, I have to find an idea to start off with — one that will provide value.

But once I start writing, I just let my hands flow, not even re-reading what I have written until I finish the article.

Like I said before, this makes the post seem way more organic and humane — just like a conversation.

Because nobody crafts perfect sentences in a conversation. And it probably wouldn’t be enjoyable talking to someone who does.

Writing like this also takes about 1/4 of the time.

Doing this is how I dramatically increased the amount I published.

And even if an article flops now, it hardly bothers me since the time and emotional investment for the article is proportionally so much lower.

Don’t get me wrong, I still go back after finishing the article to correct grammar and fix the structure, but that takes all of about 5 minutes.

Because I can publish more, the algorithm has more opportunity to disperse my content to a wider range of people and as a result, I have seen an increase in my earnings.

As a bonus, not having to worry about all the fine details of my article has brought enjoyment back into writing for me. There is less stress associated with each publish, and being able to spew my unfiltered thoughts onto the page has a liberating effect.

To conclude, the biggest thing I have learned about writing that has increased my earnings, reduced my stress, and given me more free time, is just to be relaxed but fast when writing.

I want to get down all my thoughts, but I don’t care if a sentence here and there is not an optimal length.

Because after all, the value that I can share with my audience comes from my unfiltered thoughts, not from using the most interesting adjective.

By the way, I started writing this post at 15:20, it’s now 15:40 and I haven’t stopped writing.

Now I need to go back and re-read everything to make sure I haven’t said anything stupid.